| ISBN |
9781474271219 (pbk. : alk. paper) |
|
9781474271226 (ePDF) |
| Märkused |
Revised edition of the author's The fundamentals of fashion management, 2012 |
|
Includes bibliographical references and index |
| Sisukord |
The business of fashion -- Fashion trend prediction -- Getting a product to market -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion entrepreneurship and management |
| Märksõnad |
mood
|
|
moekunst
|
|
õmblustööstus
|
|
juhtimine
|
|
kaubandus
|
|
turundus
|
|
ettevõtlus
|
| Lisasõnad |
Clothing trade -- Management |
|
Fashion merchandising |
|
Fashion merchandising -- Study and teaching |
|
Fashion design -- Study and teaching |
|
Advertising -- Fashion |
| UDK |
746
|
|
658
|
|
687
|
|
