| ISBN |
9789811951282 |
| ISBN/ISSN |
10.1007/978-981-19-4457-4 doi |
| Sisukord |
An Overview of Different Approaches to Dealing with Socially Responsible Consumers ; Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World / Peren Ozturan ; Socially Responsible Marketing in Emerging Economies / Peren Ozturan ; Nature-Based Social Welfare and Socially Responsible Consumption: Is Circular Economy a Viable Solution? / Mariusz Baranowski ; Sharing Economy: The Concepts and Cases / Priyanka Sharma ; Collaborative Consumption: The Future of Sharing Economy / G. P. Ranjitha, Krishnan Jeesha ; The Profile of Potential Youth Volunteers in the Face of Bullying: An Attempt at Segmentation from the Perspective of Willingness to Collaborate as a Volunteer / Araceli Galiano-Coronil, Juan José Mier-Terán Franco, Rafael Ravina Ripoll ; An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Being / Bikramjit Rishi, Sarthak Agarwal ; Socially Responsible Consumption and Marketing in Practice / Madhavi Venkatesan, Martina Yorde Rincon, Kathleen Grevers, Shannon M. Welch, Elizabeth L. Cline ; Eco Marketing: Cultivating Green Consumers and Communities - Marketing Strategies to Facilitate Green Purchase Behavior / Sakshi Aggarwal, Shweta Jha ; Promoting Mindfulness Behavior at Buffet Restaurant / Jiayu Wang, Meixuan Zhang ; How Farmers Present a Sustainable Product to Socially Responsible Consumers - An Approach to Local Organic Agriculture / Marisa R. Ferreira, Beatriz Casais, João F. Proença ; It’s Time to Rethink the Consumption of Genetically Modified Foods / Do The Khoa, Priyanko Guchait ; Millet and Money Promoting Sustainable Consumption in Southern Orissa Namrata / Ghosh, D. V. Ramana ; An Overview of Corporate Social Responsibility Ads from a Critical Perspective: A Critical Discourse Analysis of The Finish Water of Tomorrow Advertising Campaign / Kenan Demirci ; Extending CSR Accreditation Brands It May Not Always Work / Michael Jay Polonsky, Jonathan Robertson, Adam Karg, Joshua Newton ; The Effects of Different Dimensions of CSR Orientation on Success and Willingness to Pay for New Products: Evidence from Kickstarter! / Mohammad Hossein Tajvarpour ; Teaching Case Studies: Sustainable Branding in Global Fast-Fashion: Consumers’ and Distant Supply Chain Stakeholders’ Solidarity via Social Media / Selcen Ozturkcan ; How an Environmental Attitude That Generates an Engagement Strategy: The Case of Dobra / Manoela Lawall Radtke, Stefânia Ordovás Almeida, Lélis Balestrin Espartel ; Second-Hand Market Participation as Part of a Firm’s Responsible Marketing Strategy / Adrienne Steffen ; Chocolate Made in Ghana: Socially Responsible Production and Consumption Through Adding Value Locally / Tobias Bidlingmaier, Britta Niklas ; Socially Responsible Sports Consumption Through Good Governance: A Case Study of Sports Federations in Sri Lanka / A. A. L. Madhushani, B. L. H. Perara ; Commitment to the Future: The Tour de France Rides for a More Sustainable World / Jairo León-Quismondo ; Marketing Yen Tu: A Cultural Heritage of Vietnam as a Well-Being Destination for Tourists / Phuong Thanh Phung, Tra Thi Dan Vu ; Can Nestlé Transform from a Corporation That ‘Talks About Doing Good’ to ‘Doing Good’ for the Environment? / Joanne Ellemae McNeish, Jillian Neufeldt ; “Clean Hunza Project”: Responsible Consumption for a Sustainable Tourism / Hina Y. Bhatti, M. Mercedes Galan-Ladero, Clementina Galera-Casquet ; Practicing Sustainable Socially Responsible Business Model in Developing Countries: A Case Study on HONEST / Mohammad Osman Gani, Anisur R. Faroque, G. M. Rakibul Hasan ; Socially Responsible Consumption of Information Technology Equipment: Case Studies from the Australian Banking Sector / Imran Ali, Ngoc Dang Khoa Nguyen, Ahmad Arslan ; Methodology Article Are They Actually Sustainable? The Social Desirability Bias in Sustainable Consumption Surveys / Ahmet Durmaz, İnci Dursun, Ebru Tümer Kabadayı |
| Märkused |
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty. |
| Märksõnad |
turundus
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sotsiaalne turundus
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roheline turundus
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sotsiaalne vastutus
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ärieetika
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artiklikogumikud (vormimärksõna)
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| Täiendkirjed |
Bhattacharyya, Jishnu, toimetaja
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| UDK |
658.8 (082)
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