ISBN |
9781119887577 (paperback) |
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9781119887584 (adobe pdf) |
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9781119887591 (epub) |
Sisukord |
Preface -- 2032 -- Introduction -- Welcome to the Metaverse -- Chapter 1 The Future Is Immersive -- From Web 1.0 to Web 3.0 -- From AR to VR to XR -- What Can the Metaverse Become? -- Six Characteristics of the Metaverse -- Interoperability -- Decentralization -- Persistency -- Spatiality -- Community-Driven -- Self-Sovereignty -- An Open Metaverse Means Freedom -- An Endless Blue Ocean -- Chapter 2 Creating an Open Metaverse -- Open vs. Closed -- The Hybrid Web -- An Open Economic System -- Chapter 3 Be Who You Want to Be -- The Rise of the Avatars -- Digital Fashion -- iCommerce -- A Cambrian Explosion of Identity -- Chapter 4 Be Where You Want to Be -- Virtual Worlds -- Gaming in the Metaverse -- Sports in the Metaverse -- Media and Entertainment in the Metaverse -- Education in the Metaverse -- Power to the Creators -- Chapter 5 Unbounded Creativity for Brands -- Beyond flash -- The Power of an Immersive Community -- Endless New Touchpoints -- Continuous and Real-Time Insights -- Increased Sustainability -- Virtual World Considerations -- The Era of Experience Marketing -- Creativity, Community, and Co-Creation -- Chapter 6 Exponential Enterprise Connectivity -- A Changing World -- The Future of Immersive Work -- The Metaverse Job Market -- How to Get Started -- Digital Twins -- The Role of Governments -- Chapter 7 The Creator Economy -- A Vibrant Metaverse Economy -- Why Tokens Matter -- Challenges of NFTs -- Digital Real Estate -- Economic Mechanisms -- From DeFi to MetaFi -- Chapter 8 Digitalism in the Metaverse -- Technology Is Neutral -- Dangers of the Metaverse -- The Datafication of Everything -- Privacy Is an Illusion -- Abuse, Harassment, and Illegal Content -- Imposter Avatars -- Data Security -- Increased Inequality -- Bad Bots Controlling the Web -- Bad Bots Controlling the Web -- Increased Polarization -- Biased AI -- Health Issues -- Verification, Education, and Regulation -- Verification -- Education -- Regulation -- Surveillance or Empowerment -- Chapter 9: The Future of the Metaverse -- BCI: The Future of Immersive Experiences -- A Renaissance of Art, Creativity, and Innovation -- Epilogue |
Märkused |
In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous—and largely untapped—potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. |
Märksõnad |
Internet
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virtuaalreaalsus
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inimese-arvuti interaktsioon
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ühiskond
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metaversum
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tulevik
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UDK |
004
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658 :004
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