| ISBN |
9781526444707 (pbk.) |
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9781526444691 (hardback) |
| Sisukord |
Chapter 1: Introducing: Netnography, Qualitative Social Media Research Methods, and This Book ; Chapter 2: A History of Social Media ; Chapter 3: Media: Communicating and Connecting in the 21st Century ; Chapter 4: Socialities: All the Ways We Connect ; Chapter 5: Praxis: Introducing Practices and Data Operations ; Chapter 6: Ethics: Procedures and Flowcharts, Updates and Rules ; Chapter 7: Data: The Methodology of Netnographic Data Collection ; Chapter 8: Investigating: Five Steps to Social Media Data Collection ; Chapter 9: Interacting: Turning Connection and Communication into Research Data ; Chapter 10: Immersing: Journaling and Organizing a Reflective Curation ; Chapter 11: Integrating: Combining Telescopic and Microscopic Understandings ; Chapter 12: Analyzing: Elemental Data Transformation Operations ; Chapter 13: Interpreting: How to Discover and Make Meaning from Netnographic Data ; Chapter 14: Communicating: Presenting and Publishing Your Netnography ; Chapter 15: The Future of Netnography |
| Märksõnad |
netnograafia
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sotsiaalteadused
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uurimismeetodid
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teadusmetodoloogia
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sotsiaalmeedia
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