| ISBN |
9780749484644 (hardback : alk. paper) |
|
9780749484651 (eISBN) |
| Note |
Includes bibliographical references and index |
| Contents |
Enter the new : smart connected products for the digital age -- The digital transformation of product making : happening faster than you think! -- Trends driving the case for product reinvention -- The digital reinvention of the product -- A radically new kind of product : adaptive, collaborative, proactive, responsible -- Big shift one : from features to experience -- Big shift two : from hardware to "as a service" -- Big shift three: from product to platform -- Big shift four: from mechanical to artificial intelligence (AI) -- Big shift five: from linear to agile engineering in the new -- The journey to the reinvented product -- Pivotal capabilities for managing the reinvention of the product -- The roadmap to success with living products and services -- Insights from the field -- Reinvented products in action -- Glossary of terms -- Endnotes by chapter -- Index |
| Note |
Digital technology is simultaneously friend and foe: highly disruptive, yet it cannot be ignored. Companies that fail to make use of it put themselves in the line of fire for disintermediation or even eradication. But digital technology is also the biggest opportunity to reposition incumbent product-making businesses by thinking about how they conceive, make, distribute and support the next generation of goods in the marketplace. Reinventing the Product looks at the ways traditional products are transforming into smart connected products and ecosystem platforms at a rate much faster than most organizations think. Eric Schaeffer and David Sovie show how this reinvention is made possible: by AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing. They show how to deliver truly intelligent, and potentially even autonomous, products with the more personalized and compelling experiences that today's users, consumers and enterprises expect. Reinventing the Product makes a stringent case for companies to rethink their product strategy, their innovation and engineering processes, and the entire culture to build the future generations of successful 'living products'. Featuring case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders and business executives from top companies including Amazon, ABB, Tesla, Samsung and Google, this book provides practical advice for product-making companies as they embark on, or accelerate, their digitization journey. |
| Subject |
uudistooted
|
|
digitaaltehnoloogiad
|
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tehnoloogilised uuendused
|
|
tehisintellekt
|
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tootejuhtimine
|
| More terms |
New products -- Management |
|
New products -- Technological innovations |
|
Artificial intelligence -- Economic aspects |
| Added entry |
Sovie, David, autor
|
| UDC |
658.5
|
|
