| ISBN |
9780749481049 |
| Märkused |
Sisaldab bibliograafiat ja registrit |
| Sisukord |
Introduction: why is user research so important? -- Part one: The fundamentals: what good research looks like -- Planning, objectives and legalities in user research -- Best practice in user research: who, what, why and how -- Managing user research logistics: agencies, facilities and contracts -- Part two: Selecting and using user research methods -- Usability testing: observing people doing things -- Content testing: what do people think your content means? -- Card sorting: understanding how people group and relate things -- Surveys: how to gauge a widespread user response -- User interviews: understanding people's experience through talking to them -- Diary studies: how to capture user research data over time -- Information architecture validation: does the structure of your information work for your users? -- Ethnography: observing how people behave in the real world -- Contextual inquiry: interviewing people in their own environment -- A/B Testing: a technique to compare different options -- Getting the best out of stakeholder workshops -- Guerrilla research: running fast-paced research in the real world -- How to combine user research methodologies -- Part three: Analyzing and presenting your data -- Content analysis: a method of coding and making sense of your qualitative data -- Affinity diagramming: understand your data through identifying its themes -- Prioritizing issues and user needs: what's important and what to work on next -- Making recommendations: how to make your research findings actionable -- Creating executive summaries and detailed reports to present results -- Using video playback to present your research results -- |
| Märkused |
Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research. |
| Märksõnad |
tarbijad
|
|
inimese-arvuti interaktsioon
|
|
teaduslik uurimistöö
|
|
uurimismeetodid
|
|
tarbijakäitumine
|
|
tarbijauuringud
|
|
intervjuud
|
|
teadusmetodoloogia
|
| Lisasõnad |
User-centered system design |
|
Customer relations |
|
Consumers -- Research |
|
Consumers -- Research -- Methodology |
|
user study |
|
user experience |
|
service design |
|
product development |
| Variantpealkiri |
Practical guide to designing better products and services
|
| UDK |
658
|
|
366
|
|
